Unfortunately, while many businesses realize the importance
of content promotion, they just aren't willing to invest in a distribution strategy.
Expect to see this change as the industry starts pushing for better
content promotion with more effective tools.
This tip actually deserves a post of its own,
since content promotion is as important to your success as creating the remarkable content itself.
Why not create
web content promotion and purchasing links that point to you, your books, services and products?
If you want to learn more about this tactic, Gregory wrote more about this idea in his blog post
on content promotion.
According to him Smartphones were actually a smart choice
for content promotion in comparison to the upcoming iPad or Amazon Kindle as it has over 50 million owners opposed to only 5 for Kindle and iPad yet to come into the market.
Thankfully, however, Larry Kim, CTO of online advertising firm WordStream and 2015 US Search Personality of the Year, was on hand at C3 in New York to share 10 of his best
paid content promotion hacks in a Mission to Mars - themed presentation.
Imani Laners is the CEO of Shinko Media, an online advertising sales company based in Montclair, N.J., that creates
digital content promotions and experiences for brands and publishers.
Not only do we understand the questions, but we have delivered many of the answers in over 40 posts on the topic including B2B influencer marketing strategy, technology, influencer research and recruiting, influencer content collaboration, integration with SEO and social,
influencer content promotion and performance measurement.
In another example, we conducted link building and
content promotion training with a large client, who was very grateful to have the knowledge and to understand the backbone of what our agency were doing.
Hiring an experienced agency to tackle
SEO content promotion and linking needs is roughly equivalent to one or two entry - level employees» salary.
I believe confidence in your own content is the key to a
successful content promotion campaign — it makes it easier to show off the content (especially to industry influencers) when you truly believe that it's that good.
In this blog post, content marketing expert Sujan Patel outlines 100 +
proven content promotions tactics and sources that you can use to boost brand exposure and bring more potential customers to your website.
In this month's Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage by
leveraging content promotion, blogs, social media and universal search was featured.
Sadly, I only wrote 3 blog posts in 2013 (busy with other projects), but despite that, blog traffic increased over 700 % in 6 months, which goes to show that a
little content promotion can go a long way.
But
as content promotion and distribution matures and becomes even more commonplace, these data points should begin to publically surface.
The need to address a bizarre, uncharacteristic, unethical and legally questionable approach to
Kindle content promotion and publishing platform support, in which Kindle staff have shown a bias toward mainstream publishers while failing to provide even rudimentary support for independent authors and publishers, and may, if other reports are to be believed, be employing the kind of two - tier royalty approach that could eventually lead to federal scrutiny
Invest time and resources in the eloquence of describing and defining social objects through titles, descriptions, tags (keywords), links, and
active content promotion.
PPC ads,
social content promotion and FindLaw directory advertising work together to position you in front of your target audience.
Said faults included not just the potential to harm by way of SMS fraud, trojan infiltration or information phishing, but also impersonation of «famous apps» and
inappropriate content promotion.
IFT tokens can also allow users to access premium features on the platform such as subscriptions to premium content, performance metrics, and
sponsored content promotion, among others.
• Develop and implement effective SEO strategies for
maximum content promotion • Issue periodic analytic and ranking reports for the clients and management • Utilize and test PPC data into the SEO strategy and keep it update with contemporary optimization requirements
For my full guide
on content promotion, see Content Unleashed: The Ultimate Guide to Promoting Your Published Content.
76 % of B2B marketers are active on Facebook and deem social as one of their most most effective methods of
paid content promotion.
And if you have a massive budget, but nothing
for content promotion, Kim said to consider shifting to cheaper audience growth campaigns.
Most importantly, you want to make sure that
content promotion is always a part of your marketing strategy.
To wit: Paid social ads provide what Kim said is the cheapest, most scalable form of
content promotion.
How We Improved Blogger Outreach Placement by 63 % — if you're using blogger outreach for
content promotion, this should be your starting point.
«I hired brent several years ago for a several month long consulting project where he helped me come up with strategy and tactics for social media and
content promotion.
It can be considered a general rule of thumb to say â $ œthe more, the merrierâ $ when it comes to the size of a team working on link building, social media and
content promotion.
Instead of relying on the overcrowded big guy (like Facebook and Twitter), you can get more traction from digging into an aggressive newcomer for
content promotion.
Content promotion is very significant in scaling your contextual link building, as it gives birth to places where people can find your content.
And last is a spreadsheet to track
our content promotion on Linkedin Groups.