Cheaper e-readers will give the right impetus to Amazon's
content sales clearly, Amazon is not looking to sell its hardware what it wants is a strong user base to buy its content.
Not exact matches
Have a
clearly defined strategy and
sales process, coupled with
content that resonates with your buyers.
For the year, BN.com was
clearly the star for B&N, driven by both
sales of its Nook family of devices plus digital
content sold through the Nook Bookstore.
Amazon may decide against launching a tablet with a more expensive high - res display this year, as the company is
clearly focusing on price and its
content sales.
Whether these are referred to as
content communities, tribes or
sales verticals, it is important to
clearly define what you will do.
Clearly «digital
content»
sales (the company's term) correlate tightly with Nook
sales and declining Nook
sales have taken their toll.
The real money makers — cookbooks and crossword puzzles — are
clearly not even making B&N much cash, which suggests that the other publishers who depend on fast - turnaround, low - cost
content to support the grand publishing pyramid where The Corrections is supported by
sales of Kim Kardashian's tips to a better marriage, are pretty much sunk.
If consumers are not to be misled, magazines need to follow strict guidelines for
clearly distinguishing «advertorial»
content produced by
sales people from editorial
content produced by editors and reporters.
A worthy
content strategy that accelerates them through the
sales funnel is one that presents your unique value proposition
clearly and convincingly, keeps them on a clear pathway, controls or alters their mental / emotional context and reduce their
sales resistance.