I'm a lawyer and writer who heads a legal PR and web
content writing firm.
Author: Geri L. Dreiling is president of Legal Media Matters, a St. Louis - based legal public relations and Web
content writing firm.
Dreiling also heads Legal Media Matters, a legal public relations and
content writing firm whose clients and their cases have been covered in a variety of print, television, radio and Internet publications, including the Wall Street Journal, The Guardian, the Associated Press, Bloomberg News, the National Law Journal and many other media outlets.
Not exact matches
Startups are also offering tools to help
firms write documents and create
content.
She has been International Living's France Correspondent since 2012, and has also developed a thriving business
writing online legal
content for lawyers and law
firms.
«While alignment to Florida standards was confirmed for the majority of items reviewed via the item review study,» the
firm wrote in its report, «many were not confirmed, usually because these items focused on slightly different
content within the same anchor standards.
The Perfect Quality
Content Created by Our Authors There are some factors of a good
writing firm that should be considered by every client before making it their final choice.
Our
firm has team of adroit authors who have excellent skills of
writing all kinds of academic
content.
He's proofread Texas legislation, led communications for a large church,
written copy for a law
firm, and edited hundreds of articles for a niche
content marketing platform.
I ended up
writing a lot of
content for the exhibits the
firm designed.
My position on the subject is pretty clear: as I
wrote with Steve Matthews in our new book
Content Marketing and Publishing Strategies for Law
Firms, ghostblogging is fundamentally a misrepresentation to the audience.
Our award - winning law
firm websites come with a premium design and quality
content written by legal experts.
I agree with what you have
written — that social media is an amplifier and distribution channel for
content that can be profitably used by law
firms.
Additionally, some
firms may find that working closely with professional publishers helps them to achieve further aims, by ensuring that it is their fee - earners who
write the most valued legal
content.
Our award - winning attorney web designs are customized around the specifics of your
firm with quality
content written by legal experts.
Your
firm might be quite good at creating
content (although 80 % of what lawyers
write and say could be
written and said far more clearly and usefully, from their audience's perspective).
Our premium law
firm websites (FirmSites) come with a professional design and quality
content written by legal experts.
What was worse, it was clearly a barely disguised piece of advertorial located opposite a full - page Tolley advertisement to promote what we described as «client marketing», that being
content written by us, purporting to come from professional
firms and publications branded with
firms» names and logos.
If your
firm really can't persuade lawyers to contribute their own
content without having it basically
written for them, then blogs are probably not for you.
In fact, two of your links point to both Kevin O'Keefe's blog and Kailee Goold's post on Ohio Legal Ethics, which were in response to an earlier conversation on this topic that I started on my blog in June 2014 - http://virtualmarketingofficer.com/2014/06/23/ghostwriter-that-is-unethical-says-the-law-firm-marketing-director-to-the-ghost/ As a
content specialist for law
firms, I
write a variety of
content, including blog posts, but I don't «author» any of it.
Law
firms create and circulate extraordinary amounts of
content, almost all of it
written by lawyers about developments in the law.
It offers advice on how to
write client - centric
content and how law
firms can build their network of
content to better serve clients, get more publishing opportunities, and boost rankings.
Another key insight is that today's better informed consumers gravitate to law
firms based largely on
content that isn't
written or approved by you.
Our award - winning lawyer websites showcase your
firm's strength with a premium design and quality
content written by legal experts.
This article about website
content writing was republished from «Legal Marketing 102: Websites for Small Law
Firms.»
It offers advice on how to
write client - centric
content and how law
firms can build their network of
content to better serve clients, get more publishing opportunities,... more»
We know that your law
firm's website
content needs to be more sophisticated than the average business website, a distinction that we'll keep in mind as we
write.
analytics & ari kaplan & ari kaplan advisors & Blog & branding & cloud & cloud computing &
content generation & digital marketing & getting published & ghostwriter & ghostwriting & innovation & law
firm & law
firm profitability & law practice management & law - related & lawyers & legal ghostwriter & legal industry & legal management & legal practice & Legal Technology & leveraging technology & marketing & reinventing professional services & Reinvention & seo & small law
firms & web design &
writing
Writing content for a law firm website is simple, but writing excellent legal content that stands above the fray is a different beast alto
Writing content for a law
firm website is simple, but
writing excellent legal content that stands above the fray is a different beast alto
writing excellent legal
content that stands above the fray is a different beast altogether.
The proven Harrisonburg constitutional lawyer professionals at the Wharton Aldhizer & Weaver, PLC law
firm are experienced in the effective resolution of claims relating to the
written content in the United States Constitution in Virginia.
Put these tips into place when
writing web
content, and you can create a better law
firm website that engages your audience and encourages prospective clients to sign on the dotted line.
Aaron: I think how it translates, how it ties into kind of the Gary Vaynerchuk model and how it's useful for lawyers to at least think about how they could be doing some stuff is there is now this trend in Facebook, Instagram videos of 1 to 2 minute videos with interesting video
content and overlaid text that's kind of rapid fire overlaid text and you can convey by combining interesting visual
content with well
written but very short text
content, you can convey a fair amount of information in just dozens of words, not even hundreds or thousands, and those at least in the current of multimedia online
content are the kinds of things that are performing really well on the internet do a great job of conveying a small amount of information and are interesting for readers and catch them where they are because it is absolutely a fact that no one wants to read a law
firm's full length press release about a case they won or an award an attorney got or whatever.
Sharon Groom, a lawyer with Toronto - based
firm McMillan Binch Mendelsohn, which specializes in intellectual property law, said literary copyrights pertain to
written materials like books and protect the
content, not the titles.
If you are a lawyer at Brown & Musslewhite in Houston, you would be lazy, plagiarize steal
content, and pass it off as if some «author» in your
firm wrote it.
Nothing contained on this Site should be construed as granting, by implication, estoppel, or otherwise, any license or right to use this Site or any
Content displayed on this Site, through the use of framing or otherwise, without the prior
written permission of the
Firm or such third party that may own the trademark or copyright of material displayed on this Site.
I have
written about how often to blog, how to maintain good
content, and even how to easily create your
firm's website.
If he or any of our other clients ever needed assistance in
writing customized
content for the law
firm, we can provide it to you; as always, you can then change it, adjust it, personalize it, and give approval for us to put it up.
Like a television spinoff, this blog is an outgrowth of the Legal Media Matters site, where we provide how - to advice on legal PR and
content writing for law
firm blogs and websites.
In this post, we provide step - by - step instructions for how to start a law
firm newsletter, including what email marketing software you should use, how to build an email list, and what kind of
content you should
write about.
I've
written before about how ghostblogging is a short road to a bad ending, but not all law
firm content needs to be lawyer - authored.
From the very first newsletter to the most recently launched blog, law
firms have published
content in order to increase market awareness, principally by informing clients about legal developments and promoting the expertise of lawyers through their
written work.
As Steve Matthews and I
wrote in
Content Marketing and Publishing Strategies for Law Firms, lawyers produce two types of content: stuff they sell (products and services delivered to clients) and stuff they give away (newsletter articles, blog posts, CLE presentations,
Content Marketing and Publishing Strategies for Law
Firms, lawyers produce two types of
content: stuff they sell (products and services delivered to clients) and stuff they give away (newsletter articles, blog posts, CLE presentations,
content: stuff they sell (products and services delivered to clients) and stuff they give away (newsletter articles, blog posts, CLE presentations, etc.).
In a blog post we
wrote entitled «Introducing the Law
Firm Editor - In - Chief» http://me.lt/9vU0k we suggest
firms hire an editorial professional to help attorneys craft informative and interesting
content.
Attorneys Online, Inc. offers a variety of eNewsletter services, including Customized eNewsletter
Content, in which our staff of legal writers will write content that is tailored to your particular la
Content, in which our staff of legal writers will
write content that is tailored to your particular la
content that is tailored to your particular law
firm.
In order for your
firm's website to be successful, you need well -
written content.
For example, is it really the best use of valuable fee - earner time for them to research and draft articles for the
firm newsletter when legal
content can be bought in or ghost -
written at a fraction of their hourly rates?
Kymeshia Morris, Esq., is an attorney who provides legal
content writing and social media marketing services to lawyers and law
firms at San Diego Esquire.
You
write:» Law
firms have always relied heavily on
content marketing, whether they called it that or not, because their product is intangible»
Hartley's article makes several interesting points, leading to the conclusion: «A well -
written piece in your
firm's library of available articles, composed without the pressure of immediate deadlines, will serve your
firm far better than following the blogging crowd and joining the cacophony of loud voices and empty
content.»
Read out Tips for
writing effective
content for your law
firm websites.