The magnitude
of the public outcry and the amount
of media attention given to the ordeal has been significant even in the
context of the scope
of the incident which is said to have seen Cambridge Analytica harvest data
of some 50 million Facebook users while informing less than one - percent
of them
of that activity several
years back, then leveraging that information to fight an information war during the 2016
presidential election in the United States, an accusation made by a whistleblower that the firm repeatedly denied.