And then let them use social media the same way that successful boutiques and individual lawyers already do — by
contributing substantive content on a discrete subject area, linking to relevant industry news from credible sources, and showing a human side to the firm and its lawyers.
All the authors have made
substantive intellectual contributions to this study by
contributing to the design, acquisition, analysis and interpretation of data, drafting the article or revising it critically for important intellectual
content, or approving the final version to be published.