I love the overall message that mothers need to end the mommy wars, but if you watch the ad closely, it is still selling you formula and the idea that the breastfeeding is hard and the bottle is an equal and
convenient substitute, which only makes it easier for formula companies to swoop in when you are having a bad day nursing.
Its network effects also mean there's
no convenient substitute, and 2 billion people aren't going to suddenly migrate to another platform.
The companies in question are crypto exchange Bitfinex and Tether, a startup whose tokens provide
a convenient substitute for the U.S. dollar.