The gaming company Zynga split its
analytics team into two to become more proactive about
analytics; while one team does the
conventional reporting, the other «tests hypotheses and creates models using statistical and analytical
methods.»
«The traditional and
conventional methods that have been employed through all the elections in the last century may still work, but they will be unlike new strategies and tactics that are products of behavioural micro-targeting, psychographic profiling, predictive
analytics and many other modern tools.»