Once you're finished, you should have a picture that serves as a fairly solid playbook for how to handle potential countermoves by competitors in
any conversation with a prospect.
Unless you're marketing consumer goods, the purpose of email marketing is to get into
a conversation with the prospect, not to sell to the prospect.
Asking the right questions from the moment you strike up
a conversation with your prospect is crucial to qualifying whether or not his or her business is a match for what you're selling.
Through a special setup, you'll be able to continue
the conversation with the prospect simply by hitting the reply button inside your email client.
But
conversations with the prospect are usually the most effective sales presentations because it becomes an open dialogue.
It's a chance to have
a conversation with a prospect and to start and build a relationship.
Riley concierges then pass that lead along to the appropriate agent who continues
the conversation with that prospect.
«In fact, when you're creating posts, aim for the tone you'd strike in a one - on - one
conversation with a prospect or customer you already like.»