Conversational commerce and service with a live agent is driving a new deal for brands and consumers.
Conversational commerce is an unparalleled opportunity for brands to build highly valuable and valued personal relationships with consumers and use this new - found intimacy to drive brand preference and affiliation.
Facebook has jumped fully on
the conversational commerce bandwagon and is betting big that it can turn its popular Messenger app into a business messaging powerhouse.
With brands eager to tap into
the conversational commerce, it's one thing to get them on board using the app — it's another thing to drive customers to use it.
It's this chat bot expertise that Amazon appears be acquiring as it too tries to figure out what role, if any, bots are going to play in «
conversational commerce,» as Hadzaad once described it.
Microsoft has invested heavily into «
conversational commerce,» which uses artificial intelligent systems designed to simplify the process of using computers.