Jeremy Osborne, director of strategic innovation, TUI UK&I said: «We wanted to test whether
a conversational search experience would resonate with our customers as a new, fun and easy way to find their ideal holiday.
The «OK Google» or «Hey, Google» side covers voice commands, voice
searching, and voice - activated device control, letting you do things like send messages, check appointments and so on on your Android device, just like Apple's Siri on an iPhone or iPad, but reaching far beyond that, with a bot - centric AI
experience, designed to give you
conversational interactions.