Not exact matches
First, take a look
at which
keywords are driving
conversions.
Prioritize the
keywords that have the best
conversion rate from lead - to - customer, and then take it one step further: look
at which
keywords drove the most customers.
Take a look
at your entire
conversion funnel in light of the competitive analysis you've conducted to see where it can be improved and how your offers, messaging, and
keyword grouping can become more competitive.
Many people think of SEO only in terms of
keywords, but website usability and
conversion opportunities can also help ensure that the SEO traffic pays off, rather than be wasted if too many people leave moments after they arrive
at a website.
Once you start tracking a new term that is performing well, even if you can't see all of the
conversions the
keyword is generating,
at least you can adjust your budget to make sure is producing a positive ROI.
Find out which
keywords are used
at which stage of the
conversion funnel, then figure out the type of content best for that
keyword set.
The Google rep pulled out every
keyword that had
at least one
conversion over the past two months and paused every other
keyword in the campaign.
Here is an example: Before we separated the
keyword «consolidate debts» into its own ad group it was generating leads
at a high
conversion more»