Not exact matches
Authors
who know the demographics of their
readers are equipped
to assemble the fonts and graphics best able
to grab the
reader's eye and instantly
convey the message that «this book is for you.»
On the contrary: if your work is aimed at the general
reader, it's preferable
to hire an editor
who can help you
convey your own expertise in ways that don't require specialized knowledge.
It's hard
to convey to modern
readers who have lived with the iPhone for years how profound a breakthrough this version of the operating system was.
Even the
readers who seek
to learn from their books choose nonfiction texts arranged in a story format over those that only
convey cut and dry facts.
If you want
to differentiate yourself from the crowd, invest in a great cover designer, get a decent author photograph and make sure your web presence
conveys they type of author you are and the type of
readers who may be interested in you.
Game companies want the journalist
to be excited about their products,
who in turn will
convey that enthusiasm through their editorials,
who in turn will influence the
readers who love games and still dream of taking a larger part in the video game industry.
Even if you were THE person
who used
to make things happen and were recognized for being «the best» at what you did, if the resume doesn't
convey that, how is the
reader supposed
to know what you can do for them?
First, sit and reflect upon
who your
reader is and what your resume is trying
to convey to her.