Sentences with phrase «cookie targeting a voter»
By 2014, if you weren't cookie targeting a voter file, you were doing it wrong.
http://www.epolitics.com/
In this campaign season, if political advertisers are only cookie targeting a voter file, they're in trouble.
Not exact matches
Most digital political professionals will think of voter file / cookie - targeting or IP - targeted online ads when the word «addressable» comes up, but more and more cable and satellite TV providers can now direct ads at specific households based on demographic or voter data.
note: these are usually cookie - targeted via a voter - file match.]
As voter file cookie targeting falters in this campaign season, other options remain.
Audience Partners is the parent company of Republican - focused political advertising firm CampaignGrid, and what we're talking about here is voter - file cookie - targeting, as you'll see in the patent details below.
Hi folks, my latest Campaigns & Elections article is up, and it looks at some critiques of the new trend toward using online ad networks to target individual voters through online «cookies.»
In the video below, Aiden and I touch on a ton of good topics, including the power of data for microtargeting in general, for cookie - based voter - file targeting, for multi-variant email fundraising campaigns and for tracking supporter actions, including social sharing.
Besides the Big Questions for 2012 we talked about yesterday, the current Campaigns & Elections TechBytes column also looks at some targeting options beyond those involving digital cookies and voter databases.
For instance, a campaign might aim cookie - targeted ads at its base voters or identified swing voters, while also running geotargeted Facebook Ads to hit particular demographics in the district and Google Ads on key search terms (the candidates» names, for instance).