Traditional publishers build their business around the typical sales curve of a print book: put a lot of
copies on bookstore shelves, see what sells in the first 90 days, and deal with returns and marginal ongoing demand on most titles.
Not exact matches
The Wall Street Journal reported this weekend that E.L. James» Fifty Shades trilogy is
on track to hit 20 million
copies sold in the United States, after just three months
on bookstore shelves (it has been available digitally for about four months).
I've always advocated for working with your local
bookstore to get
copies on the
shelf.
The owner might not have a
copy on the
shelf yet, but it might be in the
bookstore online catalog.
Even with twenty or thirty
copies on the
shelves of independent
bookstores near and far, you are going to make most of your sales directly from your website to your online followers.
You, Anne, didn't have to handwrite individual letters to each one of us, nor did we have to journey to the
bookstore in hopes of finding a physical
copy on the
shelves.
If you plan to approach
bookstores to stock your book
on their
shelves, you'll need a visually appealing
bookstore sell sheet, which is what retailers and wholesalers use to get the information they need to order
copies of your book.
That «80 % +» holds whether one measures by titles released, by face value, by
copies sold, by compensation paid to authors, by
shelf - inches devoted in general
bookstores, by sales rankings at Amazon... indeed, by any numeric measure of which I am aware, and my «day job» involves being directly and immediately aware of what's going
on in publishing.
You give up an awful lot in rights and royalties just to have the supposed prestige and validation of a publisher's name
on your book's spine, or to see it
on a
bookstore shelf for a few weeks, before all the
copies are pulled and remaindered.
eBook lovers may not find enough reason to visit
bookstores unless they want to preview the tangible
copy of their book or window shop the potential item for their eReader; still, physical
shelves can not accommodate the virtual
copies on the cloud that are systematically categorized and curated.
Outfits like iUniverse, Xlibris, and AuthorHouse (which have merged and been consolidated under AuthorSolutions) offered a range of packages to help authors get their books in print, though most books never sat
on a
bookstore shelf and sold a few dozen
copies at best.
If I'd been in a
bookstore, Deighton wouldn't have had a look in, firstly because he would be unlikely to have any
shelf space (despite a recent reissuing of the texts with damn fine covers), at best maybe a spine out
copy or two and secondly because other, newer titles would have been calling out for my attention
on tables and in 342 offers.