Although how successful
those copycat apps will be without a big brand behind it remains to be seen.
According to the study, high - quality, non-deceptive
copycat apps negatively affected the demand for the original app, as mobile users are selecting them knowingly as a substitution for the original.
Several factors have contributed to the increasing number of
copycat apps, including the low production costs for apps, little power among app developers to brand their content, and the lack of intellectual property laws that protect app ideas.
«If I released 1000
copycat apps to assess the result, I'd be in trouble,» says Bentley, who developed the popular listen - to - your - heartbeat app, iStethoscope.
There were YouTube parodies, how - to guides and
copycat apps for Android phones.
For every 10 percent increase in the number of downloads of a lower quality
copycat app, the download rate of the original app actually increases by more than 9 percent.
In fact, the study, which was conducted by Carnegie Mellon University researchers, found that whether
the copycat app increases or decreases the number of downloads of the original is dependent upon the quality of the copy.
Not exact matches
It was just one of dozens of malicious scam
apps that
copycat the wildly popular block - building adventure game.
The
app's Stories section has proven so popular with users (and brands) that rivals like Facebook and Instagram recently created their own
copycat versions of the feature.
Uber's blockbuster success has sparked
copycat business models and other on - demand services, anchored in a mobile
app.
The game is so popular in China there are now low - quality
copycat games appearing in the
App Store.
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«As the concept of an
app is not protected by patents, a
copycat can imitate the original and beat it by exploiting an overlooked additional feature, undercutting the pricing, or out - advertising.»
For every 10 percent increase in downloads of a high - quality
copycat, the download rate of the original
app decreased by nearly 5 percent.
«While the original
apps are innovators, they do not always enjoy technological advantage over the
copycats,» said Wang.
Apple's thriving marketplace of well over 500,000
apps for the iPad, iPhone and iPod touch is a self - regulating ecosystem that doesn't tolerate
copycats, say Soo Ling Lim and Peter Bentley at University College London, who modelled activity on the
App Store.
Conversely, low - quality, deceptive
copycats positively affected the demand for the original
app, as they serve to advertise the original, but due to their poor quality, offer no significant competition.
«For
app developers, our approach can provide an efficient and scalable way to automatically detect suspected
copycat products in the market,» said Singh.
In addition to the study's findings, the method utilized by the researchers to identify the
copycat versions of each of the original
apps had an accuracy rating of nearly 92 percent, and could provide a very valuable resource to
app developers.
If they forced the proportion of
apps from each group to stay constant, the
copycats quickly made the most money.
«Surprisingly, it naturally suppresses the
copycat «bad guys» without even needing the
App Store owners to start imposing rules,» says Bentley.
The study, «
Copycats Versus Original Mobile
Apps: A Machine Learning
Copycat Detection Method and Empirical Analysis,» was conducted over a five year period by Quan Wang, Beibei Li, and Param Vir Singh of Carnegie Mellon University.
It influenced a slew of
copycat heterosexual sites, and paved the way for mobile phone dating
apps such as Grindr, Scruff and Tinder that are today enjoyed by tens of millions.
Then iPhones got an
app to read ebooks, and next it was the iPad and other
copycats.
After you click on Flag as Inappropriate, choose the reason why you're reporting the
app — for fakes, use the «
Copycat or Impersonation» option.
Not content with merely launching its own take on Instagram and Snapchat's Stories, Skype today is adding another
copycat - like feature to its
app: photo stickers.
A fake version of Studio MDHR's popular animated platform shooter, «Cuphead,» appeared on the
App Store on Monday, drawing attention to the problem of
copycat mobile
apps.
Copycats accounted for more than 250,000 of the 700,000 rejected
apps during 2017, while PHAs (Potentially Harmful Applications) are described as «small in volume», commanding 50 percent fewer installs than the previous year thanks to Google Play Protect.
While Facebook has tried to push other
copycats of Snapchat, they've typically lived in separate
apps like Poke and Slingshot, or as features buried behind the News Feed, like its revamped camera.
Copycat or not, it's an improvement over the old
app.