The company's
core wearable fitness trackers business has fallen sharply as it faces bigger names with deeper pockets, such as Apple and Samsung, that are relatively new entries in the wearable market but control a large and loyal customer base in electronics.
Other companies didn't want to stay away from all this, as we saw Sony too jumped into the
wearable tech category, announcing the Sony SmartBand, a wristband which would have a Sony
Core tracker device, keeping the log of your
fitness and activity.