A lot of Ecuadorian coffee goes to making instant coffee, so the large
corporate coffee roasters are major buyers of Ecuadorian coffee.
I often point out that the amount of sustainably - grown coffee that various large
corporate coffee roasters purchase is a very small proportion of their total coffee purchases.
This situation is not new, and has puzzled me for some time, at least in the context of why large
corporate coffee roasters, like Kraft and Nestlé, don't increase the amount of sustainably - grown coffee they buy.
And at least using K - Cups will be better than supporting the dismal environmental and ethical records of the big
corporate coffee roasters that manufacture other brands.
Not exact matches
But when I think about other ubiquitous fast food outlets and their brewed
coffee, I think about Folger's being served at Wendy's, about Dunkin Donuts being owned by three creepy private equity firms (providing little or no information on where their
coffee comes from), and another of the «big four»
corporate roasters, Sara Lee «s Douwe Egberts division, supplying Burger King's
coffee.
But while the percentage of certified content has to be specified on the label, many consumers,
roasters, and
coffee professionals I've talked to think that the «30 % rule» tarnishes a great certification, confuses or misleads consumers, and indicates too much concession to
corporate interests.
With this in mind (and because it's Fair Trade Month), I'm pleased to post a «Your Dot» contribution from Mike Dupee, the vice president for
corporate social responsibility at Green Mountain
Coffee Roasters, which is the largest purchaser of «fair trade» coffee in the
Coffee Roasters, which is the largest purchaser of «fair trade»
coffee in the
coffee in the world.