What's more, with social media, low -
cost email marketing programs and a little creativity, you can reach thousands of the right people with your message — virtually for free.
Your
cost of customer acquisition (COCA) for
email marketing, for example, may be much higher than your COCA for social media —
email marketing might require expensive software, more staff to manage it, and content creation man hours while your social media
marketing program could be executable with no software investment and just a couple dedicated man hours per week.
Core Competencies Sales &
Marketing • Brand Management • Trend Analysis • Strategic
Marketing • Pre - and Post - Sales Product Development • Sourcing • Brand Development • Product Design and Selection • Vendor Relations
Market Trends • Forecasting • Negotiation • Product Placement • Business Development • Team Leadership • Strategic Analysis • Communications • Mentoring • Territory Development • Account Management • Cross Functional Team Development & Management • Affiliate
Marketing •
Email Management •
Cost / Campaign Management • Testing / Analysis • Web Design / Development Profit Enhancement • Sales Growth •
Program Management • Reporting / Analysis • CRM Management Social Media
Marketing • Profit Maximization •
Market Evaluation • Penetration & Expansion •
Market - Based Pricing Strategies & ROI Site Design • Development & Analysis • Affiliate • Search Engine
Marketing & Optimization • Direct Mail &
Email Marketing Strategies • Value Proposition • Business Strategies • P&L Planning & Budgeting • Social & New Media Partnership •
Marketing Catalog • e-Commerce • Print • Retail B - to - B / B - to - C • Customer / Lead Acquisition & Retention