Forecasting will also help you time important moves — like bringing in a new hire, launching a new marketing campaign, or cutting
costs during slow seasons — to match your predicted revenue throughout the year.
While it's still too early to say how much the deep freeze that enveloped much of eastern Canada and the U.S. northeast
during the holiday
season will
cost, the Insurance Bureau of Canada says it's part of a trend of severe weather that shows no sign of
slowing down.