Volatility Does Not Equal Risk — Dividend lovers hope to moderate volatility in two ways: 1) smaller intrinsic price fluctuations and 2) counter balancing price declines with cash dividend payments.
Even though Mark Coker at Smashwords analyzed the market and concluded that $ 2.99 is the «perfect price» (with the balance of downloads generating the most income) I counter that greater income now is not as valuable as more readers.