Rather than offering one base model and a handful of band options (which is what most companies have done), Apple launched three different lines (the Edition, the Watch, and the Sport) with
countless different bands for a combined total of 38 different versions of the Apple Watch.
But the noughties music scene had
countless other retro sectors drawing heavily on the pre-eighties, from the freak folkers to neopyschedelic
bands like Dungen to the garage - punk revival... The pop present was caught in the crossfire of revival simultaneity, with shrapnel from multiple
different pasts whizzing past our ears at any given point.