Resources provide opportunities to: - explore how adverts play on our fears and dreams - explore persuasive language in advertising - explore presentational features - analyse adverts
across 3 mediums (TV, radio and web)- explore synergy - study advertising
across a
range of mediums - plan own advertising campaign - conduct risk assessments and planning document as would be the case in the industry - give a pitch for the campaign created - explore legal and ethical - investigate the ASA (advertising
standards agency)- consider budgets - conduct primary and secondary research - gather qualitative and quantitative data A work book is also included for students to complete as they study the
course.