Instead of sucking watery, lukewarm beer down a funnel,
craft beer drinkers like to savor their beer, thinking of it more like a special treat.
Not to mention the fact that
craft beer drinkers tend to enjoy many different brands and like trying new types / styles of beer.
The company also learned that two - thirds of
U.S. craft beer drinkers, when presented with a list of 10 brands, were unfamiliar with Ballast Point.
In formal interviews
with craft beer drinkers — those who were solicited for the study as well as patrons that visited Ballast Point's eight tasting room locations — Constellation discovered that 58 percent of craft consumers prefer to drink beers that range between 4 percent and 6 percent alcohol by volume.
Some started
as craft beer drinkers and decided to try yoga, and others originally came just for the yoga but found they really like craft beer.
In fact, Degroot admits she was never really a
big craft beer drinker before she started teaching yoga at breweries, but now she couldn't imagine teaching a yoga class in a studio because she would miss having a beer afterwards.
And when it comes to exercise,
craft beer drinkers tend to care a little bit more about the development of a beer belly.
Business Insider spoke to Sweeney about the craft beer movement and what his company is doing to secure business from a growing population
of craft beer drinkers.
«Part of it goes to who
the craft beer drinker is — a lot of times it's someone who tends to be an outdoorsy type, tend to go out with friends more,» Gatza said.
Perhaps Budweiser should spend more $ $ $ making their «beers» better instead of on lame commercials mocking craft beer /
craft beer drinkers.
«Wine drinkers are more open to sharing the wealth with hard cider and
craft beer drinkers are the same way.»
In terms of marketshare, Goodwillie has found that
craft beer drinkers are willing to give hard cider a try but will not leave beer completely.
What we came to find out is that
the craft beer drinker likes variety and mix.
In looking at the survey data,
craft beer drinkers are certainly aware of the term independent / independently owned in relation to beer.
«In recent years, much of the growth in high - end beer has been in cans,» said Boulevard president Jeff Krum, noting that
craft beer drinkers are attracted to the perceived environmental advantages of aluminum versus glass.
In Australia, where two thirds of
craft beer drinkers are millennials, penetration sits at around 10 per cent.
A study commissioned by Brewbound and conducted by Nielsen found that «independent» and «independently owned» strongly resonated with the majority (81 percent) of
craft beer drinkers.
«Given the speed of information dissemination in the digital age, and passion of
craft beer drinkers, the Brewers Association's seal could easily surpass the reach and impact of organic food labels.»
«It's thirst - quenching and it's got that hoppiness that
craft beer drinkers» palates gravitate toward.»
When it comes down to it,
craft beer drinkers are a stubborn breed.
«
Craft beer drinkers are our best ambassadors, and Crowlers offer an extended «shelf life» allowing our fans to take our beer further,» explains Hardywood's Matt Shofner.
About half of
all craft beer drinkers report that they only drink alcohol on the weekends, whereas 60 percent of regular beer drinkers consume alcohol all week long.
Eighteen percent of
craft beer drinkers and 14 percent of average drinkers said they count calories — and speaking of calories, craft beer devotees are a lot more knowledgeable about the calorie content of all kinds of booze compared to average drinkers.
Craft beer drinker and proud wearer of the bow tie (though it must have been casual Friday when this photo was taken).