Despite challenging market conditions, Lion said the premium and
craft beer segments continued to perform well.
However, as
the craft beer segment continues to grow, Anchor Brewing has been faced with some delicate decisions regarding its own growth and modernization.
Not exact matches
Despite a recent slowdown in category - wide
craft sales, the
segment is still «one of the hottest growth sectors,» Williams argued, adding that it
continues to gain share of the
beer category.
Craft beer segment only accounts for 0.2 % of the total market but it grew by 40 % in 2016 and is expected to
continue its growth trajectory.