«The artisan,
craft chocolate maker is probably, hopefully, going to be sourcing their beans in a way that they're hunting down the highest quality, which often costs more — and also hopefully ensuring that the farmer gets a larger share of that price tag,» said former Le Bernardin pastry chef Michael Laiskonis the creative director at the Institute of Culinary Education's Chocolate Lab.
Mast Brothers, a Brooklyn - based
craft chocolate maker, was founded in 2007 by brothers Michael and Rick Mast.
A
craft chocolate bar means the
maker «absolutely starts with whole beans and turns them into
chocolate themselves», no remelting of couverture allowed, Giller said in an interview.
One of the big draws of a bar of
craft chocolate is the social justice vibes you get when you buy it, because the
maker is paying fair prices to farmers for their better - than - commodity beans grown with environmentally friendly methods.
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