The best self - published authors, however, take the time to
craft content specifically for this purpose.
Robert offers this insight to explain why more marketers say they focus on creating the right content for the right person at the right time, yet fewer report
crafting content specifically for the buyer's journey: «It could be a semantical difference to some degree, but rather than the «old - school» development of content for the buyer's journey, we're seeing a focus on dynamically serving up content in the audience's time — no matter what stage they happen to be in.
Not exact matches
For instance, sales site Gilt.com has over 3,000 iterations of its daily email
content, each
specifically crafted based on purchase and browsing history.
Why do B2B marketers in general (and tech marketers
specifically) seem to be paying less attention to the buyer's journey when
crafting content?
From there, name each different buyer persona and
craft content and messaging points designed
specifically for them.
Date Rich Men gets right to the point with
content specifically crafted around finding a financially secure partner.
Content: Guardians of Middle - earth Price: 1200 Microsoft Points Availability: Check availability in your Xbox LIVE region Dash Text: Guardians of Middle - earth delivers an authentic multiplayer online battle arena (MOBA) game set in Middle - earth and
crafted specifically for console systems.
The new silicon is
specifically -
crafted for use with ultra high - definition screens such as the one the Edge has, and handles UHD video
content well.