Liz Wilks, Director of Sustainability & Stakeholder Engagement Europe for Asia Pulp & Paper, examines the role of packaging in
the craft drinks industry and the current debate over labelling standards
The craft drinks industry is known not just for its quality beers and spirits, but for the creative packaging and labelling that draws a consumer's eye.
Not exact matches
According to creative agency Nude, «
craft» is the prevailing trend in the
drinks industry.
The brewery, founded by Jas Hare, who has a track record in the
drinks industry as well as being a
craft beer enthusiast, sources most of the malt used in its beers from the UK plus British hops boosted by flavoured hops from New Zealand and America.
Defining alcohol's place as a consumable will help
drinks packagers to find their best plan of action to maintain the thriving artistic
industry of
craft drinks packaging.
However, the future of
craft drinks labelling is a heated topic of debate between those in the
industry and health campaigners, who say that packaging should be aimed towards consumer safety with minimal design and information about the risks of
drinking.
Its Headquarters: Utica, N.Y. Saranac Adirondack Lager had won Specialty: Beer Employees: 1 15 as best American premium lager at Nick Matt, chairman and CEO: the Great American Beer Festival, «You have to make a product consumers want to
drink because which is the
craft brewing
industry's they simply like it better.
Tales of the Cocktail ® and Ladies United for the Preservation of Endangered Cocktails (LUPEC) inducted Claire Smith - Warner into The Dame Hall of Fame ®, honoring today's exceptional women in the spirits
industry whose hard work and dedication to the
craft is changing the way we
drink.
While the term
craft continues to dominate many areas of the
drinks industry, the soft
drinks category appears to be immune to the concept.
The pumpkin fruit is widely used in the food and
drink industry to provide new flavors for beverages, especially
craft beers and other autumn - themed
drinks.
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