Designers work hard to give every brand its own artistic style and attention - grabbing package, a feature that differentiates craft drinks from big - brand manufacturers and has elevated
craft drinks packaging into its own form of cultural statement.
Defining alcohol's place as a consumable will help drinks packagers to find their best plan of action to maintain the thriving artistic industry of
craft drinks packaging.
Not exact matches
We have produced soft
drinks, mixers, bottled water, energy
drinks, wine spritzers, hard ciders, wine coolers and
craft sodas in many different
packages.»
However, the future of
craft drinks labelling is a heated topic of debate between those in the industry and health campaigners, who say that
packaging should be aimed towards consumer safety with minimal design and information about the risks of
drinking.
As the Government contemplates stricter
packaging legislation,
drinks manufacturers and
packaging designers are seeking to better define labelling guidelines in conjunction with health advocates» views to protect
craft drinks» unique, artistic
packaging.
The
craft drinks industry is known not just for its quality beers and spirits, but for the creative
packaging and labelling that draws a consumer's eye.
Liz Wilks, Director of Sustainability & Stakeholder Engagement Europe for Asia Pulp & Paper, examines the role of
packaging in the
craft drinks industry and the current debate over labelling standards
According to experts, apart from enjoying a
drink,
craft packaging's focus on design allows consumers to enjoy a unique brand of art.
This proposal for a complete overhaul of labelling guidelines is the one meeting the most opposition from
craft drinks manufacturers and their
packaging providers
Following the launch of the Draft Latte, a
crafted coffee
drink using Crown's InnoValve technology, La Colombe Coffee Roasters and Crown Beverage
Packaging North America have partnered again to announce the launch of the MiniVault.
The role: - Using a retained search approach, combing the internet for the best quality candidates - Often working exclusively on roles for clients - Relaxed working environment, casual dress in the office unless meeting clients - Research focussed, need to gain a real understanding of the market recruitment space The candidate: - Relaxed; this isn't a corporate environment and they don't take themselves too seriously - Passionate about brands and consumer goods with a keen eye for new trends in the market - Switched on, the MD has a dry witty sense of humour and you'll need to keep up - Competitive, not just in the office (you could be part of their 5 a side football team) The
package: - Champagne for your first deal - A fridge full of
craft beer to enjoy from 3 pm every day - Lunch clubs every week at a trendy restaurant of your choice - Friday
drinks with the whole team - Ski holidays once a year Apply now!