As Brewers Association chief economist Bart Watson noted via Twitter, year - to - date
craft volume gains would actually be closer to 9 percent if you removed non-Brewers Association - defined craft brand families like Blue Moon and Shock Top, which Watson estimates are down 4 percent and 9 percent year - to - date, respectively.
Not exact matches
Craft beer brands have greater appeal to either go national or even
gain greater exposure by shipping
volume to markets abroad.
Craft beer
volume sales are up just 6.5 percent year - to - date through May 15, according to IRI, down from more than 17 percent
gains a year ago.
After many years of double - digit
gains in
volume and dollar sales in the United States, the
craft beer market could be approaching a status of maturation, according to analysts.