If you have even just a general baseline of marketing offers, you can re-work this very content to suit the needs of your various marketing
personas and segments, saving you a lot more time and effort than
crafting brand new content from scratch.
Critically for the
brand, the new C - class slots in perfectly between its siblings; one can almost hear Mercedes product planners and strategists
crafting their buyer
persona in some Stuttgart war room: He's a once - single CLA driver who has since married and started a family.