Dubbed Perfectly
Crafted, Flowers said the new
product line is distinctly different from the rest of the Nature's Own
lineup and is an artisan - inspired, thick - sliced bread that is Non-GMO Project Verified and presents a clear point of difference from other offerings in the fresh packaged bread aisle.
We felt it was necessary to make a statement about our commitment to transparency throughout the
product's entire journey — from how our organic fruits and vegetables are grown, to
crafting recipes for each flavor profile in the
lineup.