It's a loyalty program that's made it easier than ever to be loyal, but the brand's raised the stakes:
On certain days you can earn double stars for every dollar you spend, increasing the allure of that Java Chip Frappuccino you've been
craving.
Schrock: I'm sure that's been tried, but one of the new things they found is this specific tie between the circadian rhythm in our bodies and drug addiction and they found that it is actually through an epigenetic modification of the circadian rhythm; so our circadian rhythms are reset by these drugs; we actually
crave them at
certain times of
day and that is contributing to the necessity to, you know, relapse and go back
on drugs or to get that
craving, you know, at a
certain point.