CEO Shah and his Cornell classmate Steve Conine started
out with racksandstands.com in 2002 and quickly expanded, buying dozens
of niche domain names and launching many from scratch—simplydogbeds.com, justshagrugs.com, dinnerplates.com — and in 2011 changing the company name from CSN Stores to Wayfair (700 employees went on a Boston bar
crawl in Wayfair T - shirts to help market the new name).