«Consumers don't necessarily connect the dots that if someone knows their political preferences, their health history, their favorite
flavor of ice
cream, their mother's maiden name, the names
of all
of their siblings, the name
of their pets, and where they've been in sequence in the last six
months, that's an awful lot
of information that could be used,» she said.
All questions were asked for each
of 10 snack foods [popcorn, pretzels, chips, chocolate chip cookies, chocolate, fruit -
flavored chewy candies (eg, Skittles; Wrigley), ice
cream, frozen yogurt, peanuts, and Fig Newtons (Nabisco)-RSB-; however, because
of a very high percentage
of mothers (84 — 94 %) who reported purchasing frozen yogurt, Fig Newtons, and peanuts less than once per
month, the data on these 3 foods were excluded from the current analyses.