I predict these disruptions will
create niche practice areas for those lawyers who choose to understand blockchain (more on that in Part II of this series).
In you Twitter post you suggested
creating niche practice area or industry feeds within Twitter.
We will be creating an attorney website design that will give an overview of all of the services that the firm can provide; additionally, we will be
creating a niche practice attorney website design that emphasizes the firm's strength in being a divorce resource.
Not exact matches
With these tips on hand you can
create an effective corporate community of
practice in any
niche or industry.
I share all the secrets and best
practices I learned over years of trial - and - error for
creating and earning well from a small,
niche blog in these two SMALL BLOG, BIG INCOME e-books.
Should you
create a
niche market for your law
practice?
And, this week I'd like to showcase how a few other lawyers have used social media effectively, including: 1) how a law student
created a name for himself online and continues to do so as he builds a solo
practice from the ground up, 2) how one personal injury attorney successfully
created a blog that stands out from the crowd, and 3) how a BigLaw attorney has
created a very successful
niche using social media.
Originally started as a means to promote your
practice and develop your profile as a trusted source in a
niche field (think «legal marketing» or «maritime law «-RRB-, you've come to find that
creating original content for your blog, not to mention promoting said content, is more challenging than you anticipated.
Aaron Street: Sam, two weeks ago in our podcast when we were talking about the fitness lawyer, we talked about authentically
creating a
niche for your
practice and not
creating bullshit
niches in areas that might grow a business, but in which you aren't actually relevant to that industry.
He then
created his own
niche practice in employment discrimination and wage and hour law at Donohue, Hyland & Donohue, P.C. in Holyoke, Massachusetts, where he worked from 2003 until the formation of Connor & Morneau, LLP in 2011.
And there are many different social media platforms to choose from, which is why next week, I'm going to highlight how a few other lawyers have used social media effectively, including: 1) how a law student
created a name for himself online and continues to do so as he builds a solo
practice from the ground up, 2) how one personal injury attorney successfully
created a blog that stands out from the crowd, and 3) how a BigLaw attorney has
created a very successful
niche using social media.
In that same post, Allison offers a wealth of information on how to go about
creating the ideal client profile for your
niche law
practice, so make sure to give it a read.
Another recommendation from the presenters is to
create a client profile for your
niche practice.
Tapping into Your Passions to
Create a Successful
Niche Practice and Side Business with the Music Industry Lawyer Erin Jacobson [GWL 39]
As Co-Founder of Hellerman Baretz Communications, John Hellerman has solidified his status as an expert at
creating strategic communication campaigns on behalf of partners and
niche practices at the world's leading law firms.
● Clarify the vision, purpose, and mission for your law
practice ● Define and develop your legal
niche to match your greatest strengths and motivate you to be the best in that field ● Project a likeable personality and acquire traits that will attract potential clients, who will eagerly seek you out to solve their legal problems ● Network and market your
practice to generate a stream of clients ● Efficiently manage a solo law
practice or small firm with limited resources and optimum results ● Evaluate law
practice technology and marketing companies to find those which add value to your business (within your budget) ●
Create systems and procedures for all office operations and client relations ●
Create a peer group or gain a mentor to encourage and guide you as you build your
practice
Other objectives might include increasing your client base in a certain
practice area or
niche, expanding into a new
practice area, generating new business from existing clients, increasing the quality of your client base, increasing your exposure to a certain target audience, generating more leads,
creating a better sales pipeline, or allowing you more freedom, among others