Sentences with phrase «create psychographic»

The company used it to create psychographic profiles of about 30 million US voters and target political ads toward them.

Reports in The New York Times and The Guardian, informed by whistleblower Christopher Wylie, revealed that the data was obtained without users» knowledge and was then used to create psychographic profiles.

The goal, as The Guardian reported, was to combine social media's reach with big data analytical tools to create psychographic profiles that could then be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to as a military - style psychological operations campaign — targeting U.S. voters.

Cambridge Analytica, for example, had worked with an app developer to create psychographic profiles for possible use in political campaign advertising.

The goal, as The Guardian reported, was to combine social media's reach with big data analytical tools to create psychographic profiles that could then be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to as a military - style psychological operations campaign — targeting U.S. voters.

Not exact matches

Cambridge Analytica specializes in what's called «psychographic» profiling, meaning they use data collected online to create personality profiles for voters.

Its report about Facebook covering the period from 2015 to 2017 — a time during which Cambridge Analytica may have tapped Facebook data to create «psychographic» profiles of voters — found that Facebook's privacy controls «were operating with sufficient effectiveness,» according to copies of its reviews obtained through open - records requests by the Electronic Privacy Information Center, or EPIC, a watchdog group.

Cambridge Analytica, co-founded by former Trump adviser Stephen Bannon and billionaire Trump supporter and extreme right - wing ideologue Robert Mercer, claimed it could create «psychographic profiles» of people based on their Facebook data.

Cambridge Analytica specializes in what's called «psychographic» profiling, meaning it uses data collected online to create personality profiles for voters.

Cambridge Analytica says it relies on personality surveys and thousands of pieces of data on each American to create «psychographic» profiles to predict how people will vote.

Isikoff then dived into the controversy about Russia's role in the election and the role specifically of Cambridge Analytica, a London - based company that uses data mining and data analysis to create so - called psychographic profiles of voters to predict their vote — and which Parscale had hired during the campaign.

Augment your existing survey questions with about 3,000 psychographics to create customer personas faster than ever.

He placed a big bet on psychographic profiling of Facebook users, even hiring a firm to «scrape» information from the social network and use it to create data snapshots of potential supporters.

To get to grips with the complex issue of psychographic targeting online, Sumner and his colleagues created four experiments.

Differentiation: purple = lower ability blue = middle ability yellow = higher ability Resources provide opportunities to: - explore connotation and denotation - explore camera angles and make inferences - analyse movie posters - analyse magazine covers - explore radio audiences - explore mass and niche audiences - explore demographics, geo - demographics and psychographics - conduct primary and secondary research - gather qualitative and quantitative data - create questionnaires - investigate media language and signs - explore representation - analyse own media consumption - investigate audience profiles for television - investigate newspaper audiences

If you haven't already, create audience personas that include demographic and psychographic information to guide these discussions.

The information data firm Cambridge Analytica used to create 30 million «psychographic profiles» about voters originally came from a third - party app like FarmVille that users gave permission to access their data circa 2014.

The data firm started partnering with U.S. political campaigns around 2015 with the promise that it had the ability to do what it called «psychographic» targeting, which allowed Cambridge Analytica to create psychological profiles to «effectively engage and persuade voters using specially tailored language and visual ad combinations» that appeal to each person on an emotional level, according to Cambridge Analytica's website.

The psychographic modeling techniques were partially created from the data gained from Facebook.

Job activities that Research Analysts typically perform include monitoring and forecasting market trends, measuring the results of marketing campaigns, using statistical software, conducting demographic and psychographic research, creating buyer personas, crafting methods for data collection, crafting reports and presenting data to project stakeholders.

Through RPR, REALTORS ® have access to creating Commercial Trade Area Reports that detail activity within a specified geography using demographics, psychographics and consumer spending data.