Sentences with phrase «create psychological profiles of voters»
The company has faced a backlash after using Facebook to create psychological profiles of voters.
https://www.nytimes.com/
The election services branch of SCL, Cambridge Analytica created psychological profiles of voters for clients at SCL Group, which otherwise conducts «influence operations» on behalf of politicians and governments worldwide, which includes the use of political propaganda.
Not exact matches
It promised to target voters» «unconscious psychological biases,» by using massive amounts of data develop personality profiles, which could then be used to create extremely specific ads.
The committee recently took evidence from Cambridge Analytica — the UK based company credited with helping Donald Trump win the US presidency by creating psychological profiles of US voters for ad targeting purposes.
Kogan, however, passed this data to Cambridge Analytica which allowed it to create psychological profiles of over 50 million U.S. voters thereby allowing them to manipulate their votes.