Not exact matches
Common tactics include things like
creating 5 versions of an ebook using different keywords in the
titles and changing up examples or deconstructing a large white paper into 15 blog posts covering uber -
niche topics.
But when the focus swung from books for general markets (risky indeed) to tightly targeted or
niche markets, and pre-testing (usually through direct mail testing) allowed the publisher to define the specific buyer demand, then self - publishing let the
niche publisher
create publications with finely honed
titles tailored to pin - point targets.
Nothing shows this better than the Myrdal project, where book - loving librarians managed to
create unprecedented enthusiasm for an obscure catalogue of
niche titles.
Yet Kickstarter is also something wonderful, a way to get games
created for
niche audiences that publishers would otherwise ignore in favor or more easily marketed
titles.
Once upon a time indie games were part of an extremely
niche market, but they've increasingly expanded their influence and fanbase —
creating some of the best
titles we've come to love.
The work was originally
created for the ornate
niche in the museum's atrium that is normally reserved for Auguste Rodin's sculpture, The Age of Bronze (1877), also known as The Vanquished — the
title borrowed by Steinkamp for her piece.