Sentences with phrase «creating brand value»

Identify opportunities for maximising positive impact, creating brand value and developing new products

Read Deckinger talk about the importance of storytelling to a brand, in an Entrepreneur piece called «How Storytelling Can Create Brand Value for Your Business».

Bick Law stays ahead of brand differentiation requirements and trends and assists its clients to create brand value and retain a competitive edge in the marketplace.

Not exact matches

It will no longer be enough to create value through branding alone, as this generation will see through this and ultimately call you out.

For companies old and new, this evolution from selling products to selling services — leveraging the proliferation of internal and external data across the value - chain, to redefine or create your brand, product or service and create unique relationships — is a powerful concept.

Sheth explained in order to create a brand people can know, like and trust, you need to build value around what you do.

So, how do we balance building a brand and creating emotional engagement with really driving real business value and driving those conversions?

A well - told tale can communicate your brand's purpose and value — and create loyal customers.

In a business environment that no longer values brand loyalty, winning over long - term customers creates benefits that entrepreneurs should not undervalue.

Marketing is all the stuff we make up to create value for businesses and brands by creating value for customers.

Brands launched a new multiyear strategic transformation plan to become a more focused, more franchised and more efficient company in order to strengthen and grow its KFC, Pizza Hut and Taco Bell brands around the world, creating significant long - term value for all its stakehoBrands launched a new multiyear strategic transformation plan to become a more focused, more franchised and more efficient company in order to strengthen and grow its KFC, Pizza Hut and Taco Bell brands around the world, creating significant long - term value for all its stakehobrands around the world, creating significant long - term value for all its stakeholders.

But Meridian also has big ideas about expansion beyond Ontario to create a national digital banking brand, so the company has to be an innovative family, all pointed in the same direction with the same values.

In many respects, it comes down to creating a narrative that integrates a company's brand positioning and the values it shares with consumers.

John Mackey explains why you shouldn't «manage your brand» — you should take care of your customers and create authentic value.

If you are Mark Zuckerberg, you have already established your brand and your value, and for the most part, pajamas will not cause a negative affect on the image that you have created.

Good reviews, the willingness to pay a premium for your product or service, and the general goodwill you create through providing exceptional value to your consumers is your brand.

So what should you do if you have the chance to create the next Angry Birds franchise — or narrate the next Honey Badger video — and you want to leverage the value of your brand?

These companies understand the intrinsic value in creating an entertaining experience connected to the promise of their brand.

Our employees are free to take positive risks knowing that they will not solely be judged on a company's profit margin, but also on factors that all of us at Virgin value, like raising awareness of the brand, creating happy and loyal customers or making a positive impact on the larger community.

We continue to see a lot of growth potential for each of our three brands, and through our focus on enhancing guest satisfaction and franchisee profitability, we believe that we will create value for all of our stakeholders for many years to come.»

This creates enormous value for both brands as well as consumers.

These forward - looking statements include statements about our expectations regarding our high conviction that our «Winning Together» plan unveiled this morning will improve guest experience and drive sales and profitability for our Tim Hortons restaurant owners; our expectations regarding the growth potential for each of our three brands; and our expectations and belief that through our focus on enhancing guest satisfaction and franchisee profitability, we will create value for all of our stakeholders for many years to come.

Create a compelling employer brand by designing a company career website for job seekers outlining the organization's values, culture, accomplishments and benefits.

While the preferences of millennials are changing, requiring entrepreneurs to examine brand loyalty in an entirely new way, retailers can still drive return sales by creating a transparent and value - added loyalty program.

She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high - value content; and Pinterest etiquette.

Many of the world's most successful brands create breakthrough ideas that are inspired by a deep understanding of consumers» lives and use the principles of design to innovate and build value.

Industry players said the two firms together will boost KKR's portfolio and create a stronger brand, making it easier for the private equity giant to then offload them at a higher value.

More recent efforts, branded as corporate social responsibility, tend to have dual objectives to create economic and social value simultaneously, such as initiatives to spark clean technology innovation.

Learn how the designers of the Tsutaya T - SITE bookstores, Amazon's Seattle HQ and biospheres, and the new MUJI hotel have created unique experiences that drive business and increase brand value.

He oversees Credit Karma's marketing department, making sure that the marketing, communications, consumer analytics and brand teams are creating meaningful experiences that reflect the company's value to current and future Credit Karma members.

While we believe these businesses still have potential for growth and profitability, this decision reflected our confidence in the growth potential of the NIKE Brand and the remaining brands in our portfolio, as well as our commitment to focus our resources on the greatest opportunities for creating shareholder value.

Instead, consider creating a 3 - email series that includes information about the brand history and values, provides highlights on the most well - received blog content over the last year and also take the opportunity to continue to educate the customer on the range of your product catalogue and your top selling products.

As it looks towards the next stage of growth, PureGym's chief marketing officer Stephen Rowe told The Drum that the brand is taking cues from the likes of Premiere Inn which has leveraged its marketing to move up the value chain and create a deeper connection with consumers.

At this point, we no longer need to debate the value of a social media presence; brand marketers, bloggers, journalists, and other professionals have instead turned their attention to how best to create and share meaningful multimedia content across all social networks to better connect with their target audience.

Once we do that, we'll examine how this expanded view of our personas widens our opportunity to create content that differentiates our brand and delivers true value.

• Create a brand and business that reflect your true self, your values and purpose.

We do get a lot of customer feedback to make sure that we're appropriately priced across our whole menu, and the great news is as you think about what we talked about on our brand health metric Worth What You Pay, we're making great progress on that front, but that's really generated on the yields with the 4 for $ 4, and what we need to do is make sure that the customer feels that our core and LTO items are appropriately priced for the value that we're providing, and that's not just what you put into the food, but that's what you create as the total customer experience to make sure they feel good, that it's worth what they pay.

In a statement, Disney CEO Bob Iger bragged that the results «once again reflect the strength of our brands and high quality content and demonstrate that our proven franchise strategy creates long - term value across all of our businesses.»

The Sandblock ecosystem is fueled by the Satisfaction (SAT) token on which individual brands create their own tokens that carry a value comprised of coupons, vouchers, etc., making them tradeable.

If you want to confidently say that you are one of those brands that has a positive impact and creates value for your community, then make sure you avoid these 7 social media marketing BAD habits.

The strength of our brand, an unparalleled connection with our consumers and the continuation of investments in our fastest growing businesses — footwear, international and direct - to - consumer — give us great confidence in our ability to navigate the current retail environment, execute against our long - term growth strategy and create value to our shareholders.

An important function of a value proposition is to create an emotional attachment to your brand and to capture what makes your product or service unique and valuable.

She says, «Using marketplaces like Clarity.fm, 99designs, and [UpWork] we got expert advice (using Clarity.fm), created affordable prototypes [UpWork] and branding (using 99designs) and just focused on creating as much value as possible.»

Developing rich and meaningful sub-national brands could ultimately create the best value for Canadian products and increase their popularity among Chinese consumers.

Demandware (DWRE: $ 72 / share) IPO'd in 2012 based on plans to create shareholder value by providing e-commerce platforms for retailers and brands worldwide.

Topic: Topic: Why Corporate Values Takeaways: (1) Values - driven cultures create, enhance, sustain brand and shareholder value.

On the contrary, it's the combination of owned, earned, shared and paid media connections — with social playing a crucial role at the heart of our activations — that creates marketplace impact, consumer engagement, brand love and brand value.

Our mission is to manage and extend Europe's leading value brand to more products and services, whilst creating real wealth for all stakeholders.

The 10 who were «Curious to take a look» were from legit media companies, digital and traditional, who had an understanding of the value Gawker founder and CEO Denton had created, but also a bit of anxiety around the potential ramifications of associating with a «tainted» brand.

Great brands such as IKEA explore the societal and cultural relevance of their brands to identify ways to create shared value.