Sentences with phrase «creating voter profiles»

But creating voter profiles is expensive, so Cambridge turned to Kogan and his Facebook app for data collection.

It was Zuckerberg's job in the hearing to provide reassurance in the wake of the news that political data firm Cambridge Analytica harvested information from more than 87 million Facebook users to create voter profiles that were used by Donald Trump's presidential campaign.

In 2014, Cambridge Analytica acquired data for roughly 50 million Facebook users through a personality quiz app and reportedly used that data to create voter profiles.

The London offices of Cambridge Analytica, which exploited the data of over 50 million Facebook users to create voter profiles.

for allegedly violating Illinois fraud law via a personality quiz app that collected data on approximately 50 million users which was then used to create voter profiles to influence the Trump election.

Not exact matches

But the exposed database combined people's personal information and political inclinations — including proprietary information gathered via predictive modeling tools — to create a detailed profile of nearly 200 million Americans that would be a «gold mine» for anyone looking to target and manipulate voters, said Archie Agarwal, the founder of the cybersecurity firm ThreatModeler.

The global firestorm over allegations that the British company Cambridge Analytica was able to download reams of personal data from Facebook to create detailed profiles of voters continues to rage.

Cambridge Analytica specializes in what's called «psychographic» profiling, meaning they use data collected online to create personality profiles for voters.

The goal, as The Guardian reported, was to combine social media's reach with big data analytical tools to create psychographic profiles that could then be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to as a military - style psychological operations campaign — targeting U.S. voters.

Its report about Facebook covering the period from 2015 to 2017 — a time during which Cambridge Analytica may have tapped Facebook data to create «psychographic» profiles of voters — found that Facebook's privacy controls «were operating with sufficient effectiveness,» according to copies of its reviews obtained through open - records requests by the Electronic Privacy Information Center, or EPIC, a watchdog group.

Cambridge Analytica specializes in what's called «psychographic» profiling, meaning it uses data collected online to create personality profiles for voters.

CA, which has touted its ability to create personality profiles of voters for ad targeting purposes, was hired to run data operations for the Trump campaign.

Cambridge Analytica used the personal Facebook data of more than 50 million users, acquired through a third party, to create profiles of prospective voters and «microtarget» persuasive voting messages to them, according to a whistleblower who told his story to The Guardian and The New York Times.

Isikoff then dived into the controversy about Russia's role in the election and the role specifically of Cambridge Analytica, a London - based company that uses data mining and data analysis to create so - called psychographic profiles of voters to predict their vote — and which Parscale had hired during the campaign.

That's the question many Americans are asking after revelations that a data - mining firm working for the Trump campaign improperly got its hands on the personal information of tens of millions of Facebook users and created detailed profiles that were used to target unsuspecting voters in the presidential election.

The consultancy is accused of using online data to create voter personality profiles to target users with personalized political advertisements.

Cambridge Analytica specializes in using online data to create voter personality profiles in order to target users with political messages and ran data operations for Donald Trump's presidential campaign.

Cambridge Analytica, a firm that specializes in using online data to create voter personality profiles in order to target users with political messages, ran data operations for Donald Trump's presidential campaign.

«Imagine, for example, tailored advertisements created for individual «swing voters» (selected automatically through profiling), pointing out a party's positive steps in the policy areas that are most likely to interest them (also selected automatically), omitting those areas where party policy doesn't fit, and couching it in a language appropriate to the individual's ethnic, educational, cultural and linguistic background, illustrated with a few appropriate news TV clips, and playing background music exactly to the individual's taste and voiced over by an actor that profiling reveals that individual likes?

Cambridge Analytica claims on its website that it's able create psychological profiles to «effectively engage and persuade voters using specially tailored language and visual ad combinations» that appeal to each person on an emotional level,» and that the company has «up to 5,000 data points on over 230 million American voters.»

On the macro level, the high profile nature of the charges against Rangel and his spirited defense create a potential hypocrisy problem for House Democrats in the eyes of voters.

The goal, as The Guardian reported, was to combine social media's reach with big data analytical tools to create psychographic profiles that could then be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to as a military - style psychological operations campaign — targeting U.S. voters.

The election services branch of SCL, Cambridge Analytica created psychological profiles of voters for clients at SCL Group, which otherwise conducts «influence operations» on behalf of politicians and governments worldwide, which includes the use of political propaganda.

It promised to target voters» «unconscious psychological biases,» by using massive amounts of data develop personality profiles, which could then be used to create extremely specific ads.

Cambridge Analytica, a firm that specializes in using online data to create voter personality profiles in order to target users with political messages, ran data operations for Donald Trump's presidential campaign.

It claims to be able to create psychological profiles to «effectively engage and persuade voters using specially tailored language and visual ad combinations» that appeal to each person on an emotional level, according to its website, which also says the company can leverage «up to 5,000 data points on over 230 million American voters.»

The information data firm Cambridge Analytica used to create 30 million «psychographic profiles» about voters originally came from a third - party app like FarmVille that users gave permission to access their data circa 2014.

In October 2013, five years before he came clean on Cambridge Analytica, the voter - profiling company he helped create, Wylie was pitching what may have been its sister company.

The company may have wanted the data to create psychological profiles that could be used to target voters during political campaigns.

The data firm started partnering with U.S. political campaigns around 2015 with the promise that it had the ability to do what it called «psychographic» targeting, which allowed Cambridge Analytica to create psychological profiles to «effectively engage and persuade voters using specially tailored language and visual ad combinations» that appeal to each person on an emotional level, according to Cambridge Analytica's website.

Why this matters: Cambridge Analytica, which the Washington Post describes as «specializing in using online data to create voter personality profiles,» was used by the Trump campaign during his run to the White House in 2016.

The company used it to create psychographic profiles of about 30 million US voters and target political ads toward them.

According to the reports in Guardian Observer and New York Times, Facebook profiles of nearly 50 million users were illegally harvested by the political firm and helped to create algorithms and models to successfully target swing voters with false messages and political ads.

Cambridge Analytica, a firm specializing in using online data to create voter personality profiles in order to target them with political messages, ran data operations for Donald Trump's presidential campaign.

The company has faced a backlash after using Facebook to create psychological profiles of voters.

The committee recently took evidence from Cambridge Analytica — the UK based company credited with helping Donald Trump win the US presidency by creating psychological profiles of US voters for ad targeting purposes.

They then used the information to build political and psychological profiles, in order to create targeted messages for voters.

Kogan, however, passed this data to Cambridge Analytica which allowed it to create psychological profiles of over 50 million U.S. voters thereby allowing them to manipulate their votes.