Get
creative with your book marketing!
An upcoming release is a prime opportunity to get
creative with your book marketing, get personal with your fan base, and ramp up pre-orders and early sales.
Not exact matches
In his new
book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win
with customers and why
creative marketing and delightful customer service too are not enough to succeed.
The
Creative Penn offers information and inspiration on writing, self - publishing,
book marketing and how to make a living
with your writing through articles, podcast episodes, video,
books and courses.
Creative control can allow the author to make their vision for their
book a reality, but it also can limit the sales of some
books if the author's vision does not align
with the wants and needs of the
market.
Her blog, The
Creative Penn, is packed
with excellent advice for authors, and of course I expected the same from How to
Market a
Book.
Along
with «critical thinking skills», a lot of people lack important «
creative thinking skills» required for
marketing a
book properly.
Once I write a great
book, I then utilize truly unique
marketing techniques that 99 percent of writers are not
creative or smart enough to come up
with.
Indie authors can stay competitive
with their pricing, offer limited time discounts around holidays, there are a lot of
creative book marketing options that revolve around pricing.
In a
market flooded
with books, you will have to be
creative, determined, and unfailingly positive to stand a chance of getting seen and surviving.
No magic pill will replace a well - designed
book marketing strategy, supported by hard work,
creative thinking, persistence and partnering
with the right people.
A strong proposal weaves those separate pieces together in
creative and compelling ways, and the
Marketing / Publicity section of your proposal is where you bring together the best of those
with some
creative ideas of your own for making your
book a success.
Trust Joel and me, nonetheless, that if you write a great
book, and put in some true
creative effort in
marketing it every day for several years (not only weeks or months), that the free reviews will come
with most of these reviews being 4 - star and 5 - star.
What stops me from blogging is that I have come up
with 75 to 100 of my own unique
marketing techniques that 99 percent of authors and
book marketing experts are not
creative enough to come up
with.
The
Creative Penn — Joanna Penn shares her self - publishing journey
with articles, videos, and audio about writing and creativity, publishing options,
book marketing, and being an authorpreneur.
Last week, I talked about some strategies for
creative book marketing with Instagram, and this week, I'm focusing on how to create picture perfect images to maximize your Instagram Engagement.
That's over 280 hours of free audio on writing, publishing,
book marketing and
creative entrepreneurship based on interviews
with experts.
She emphasizes this point as well, saying, «I become a
creative partner
with my clients as the
book is shaped, always
with «how» the
book will be visually presented and
marketed... narrowing down the WHO the
book is for; the WHY, and CORE of what brings them to create the
book; then the HOW it will be pushed out, via which
marketing avenues.
The
Creative Penn podcast now has 80 + episodes, that's over 40 hours of free audio on writing, publishing and
book marketing based on interviews
with experts from all over the world.
Then, obvious opportunities in advertising emerge, as well as more
creative ones that deal
with data for both
marketing and possibly acquisition and at some point direct sales of
books.»
She also completed Humber College's
Creative Book Publishing Program,
with a specialization in Advanced Technology, Editorial, and
Marketing.
Much of their success is due to a relentless focus on
creative book marketing, developing long - term relationships
with distributors, resellers and customers, and focusing on growing their target
market.
The prominence that self - publishing is gaining has meant greater accessibility to «undiscovered» authors, but also greater
creative and
marketing control of their
books by even those authors
with an established audience.
Engagement
with social media was essential
with Ross observing: «sales and
marketing can be as
creative as writing the
book itself.
-LSB-...] listened to Self - Publishing And The Bookstrapper's Guide To
Book Marketing With Tucker Max yesterday, at The
Creative Penn Podcast, and something Tucker Max said about the storytelling of -LSB-...]
Last week, I talked about some strategies for
creative book marketing with Instagram, and this week, I'm focusing on how to create picture perfect images to maximize your -LSB-...]
I am getting more
creative with my
marketing and working around the fact that I don't have thousands to put into each
book to get it out there in front of readers.
If you self publish the correct way
with your own imprint then you can have access to
book stores offline and online, get assistance from the best of professionals creating your
book like our ex - Scholastic / Penguin editors here, while having the freedom to get
creative with executing your
marketing ideas such as giving copies away for free.
The Premium
book video trailer package will take your
book cover, text and
marketing information and combine it
with voice over narration (up to 200 words), HD video footage, royalty free music, royalty free images, a custom graphic designed background and sound effects used in
creative ways to make your story come alive.
The above «
book as
marketing tool» approach, of course, is at odds
with the concept of «
creative writing» and «writing the
book you want to read.»
This helps if you want to start
with a clean sheet of paper and work out which sub-genres might best fit
with what you want to write, or use it to give you
creative ideas for new
books targeting specific niches (otherwise known as writing to
market), or if you want to check the viability of a new
book idea.
I write bestselling non-fiction under Joanna Penn, including How To
Market A
Book, Business for Authors: How to be an Author Entrepreneur, How to Make a Living
with your Writing, The Successful Author Mindset, The Healthy Writer, Successful Self - Publishing, Public Speaking for Authors,
Creatives and Other Introverts, and Career Change.
«Our goal
with Powered by Amazon is to give authors like Seth full
creative and editorial control while offering turnkey support for their publishing vision — from distribution to tailored
marketing that simply works in getting
books out in all formats to customers quickly, efficiently and globally,» said Russ Grandinetti, Vice President, Kindle Content.
I'm always so impressed
with your approach to
marketing your
books, you are both logical and
creative and it obviously pays off for you.
Plus, we're always coming up
with creative ways to
market books.
It appears the only ones benefiting from KU are authors who either have multiple
books (like in a series) and / or have combined KU
with other
creative marketing strategies or they simply lacked any significant sales in the first place.
Hosted by Joanna Penn, the
Creative Penn podcast is sponsored by Kobo Writing Life and features interviews with authors, inspirational coaching, writing tips, creative resources, publishing options, book marketing advice and discussions about entrepren
Creative Penn podcast is sponsored by Kobo Writing Life and features interviews
with authors, inspirational coaching, writing tips,
creative resources, publishing options, book marketing advice and discussions about entrepren
creative resources, publishing options,
book marketing advice and discussions about entrepreneurship.
The upper hand that self - published authors hold though is that they are able to
market their
books faster; they have greater
creative freedom and build closer relationships
with their readers, giving them a better understanding of their readers» desires.
Here are some resources to help you figure out how best to create content that can help you sell your
books: Planning Content «7 Ways to Stop Flailing
with Your Content
Marketing in 2017» on Content
Marketing Institute «How to Write a
Creative Action Plan You'll Actually Follow» on By Regina... [Read more...]
The
Creative Penn offers information and inspiration on writing, self - publishing,
book marketing and how to make a living
with your writing through articles, podcast episodes, video,
books and courses.
Funke is pleased
with the press as well, speaking about how she enjoys her newfound
creative freedom and freedom to
market her
books to the age groups she chooses.
-LSB-...] Content
Marketing, Google Plus And
Book Marketing Tips
With Penny Sansevieri by Joanna Penn at The
Creative Penn -LSB-...]
Getting to grips
with the
book marketing process actually helps your
creative side.
Joanna Penn, New York Times and USA Today bestselling thriller Author, shares her experiences
with marketing her content in her
book, «How to Market a Book» and on her website: The Creative Penn.
book, «How to
Market a
Book» and on her website: The Creative Penn.
Book» and on her website: The
Creative Penn.com.
We hope these tips helped get your
creative juices flowing, but the key thing to remember, as it is
with all budget friendly
book marketing tips — do your research.
The
Creative Penn is where she offers information and inspiration on writing, self - publishing,
book marketing, and how to make a living
with your writing through articles, podcast episodes, videos,
books and courses.
The
Creative Penn Joanna Penn's blog
with resources to help you write, publish, and
market your
book.
2018 Update: I often share
book marketing tactics or «hacks» without fully explaining my entire
creative ideology, which can lead people unfamiliar
with my brand to confuse me
with other authors who are doing unscrupulous things.
With the tsunami of high - quality
books being published, authors are finding
creative ways to
market their
books.
Writing topics: writing conferences,
book fairs, book festivals: * Writing teen fiction (YA) * Writing successful series and sequels * Writing suspense / thrillers * Creating strong female protagonists * Creative Writing 101 * Writing Tough Topics in YA Publishing industry topics: writing conferences, book fairs, book festivals: * Being a hybrid author (Traditional / indie) * Publishing Industry 101 * Working with an Agent / Getting an agent * Querying an agent * Indie Publishing Publishing industry topics: writing conferences, book fairs, book festivals: * Book Marketing - high level or in depth working sessions * Branding 101 * Social Media Management Topics for schools, libraries, childrens» book fairs, book clubs, literary events * «Make Your Mark» - motivational for teens * The publishing industry * A day in the life of an author * Creative writing 101 * Writing pageturners Topics for media center specialists, teachers, educational staff, librarians, literacy coordinators * Finding environmental themes in children's literature * How to teach writing to students (professional development) * Using technology to connect readers and authors virtually * Teaching using multi - genre / multi-modal writing (professional development) If you are interested in having S.R. Johannes visit, please email
[email protected] for detailed topics / programs and availabil
book fairs,
book festivals: * Writing teen fiction (YA) * Writing successful series and sequels * Writing suspense / thrillers * Creating strong female protagonists * Creative Writing 101 * Writing Tough Topics in YA Publishing industry topics: writing conferences, book fairs, book festivals: * Being a hybrid author (Traditional / indie) * Publishing Industry 101 * Working with an Agent / Getting an agent * Querying an agent * Indie Publishing Publishing industry topics: writing conferences, book fairs, book festivals: * Book Marketing - high level or in depth working sessions * Branding 101 * Social Media Management Topics for schools, libraries, childrens» book fairs, book clubs, literary events * «Make Your Mark» - motivational for teens * The publishing industry * A day in the life of an author * Creative writing 101 * Writing pageturners Topics for media center specialists, teachers, educational staff, librarians, literacy coordinators * Finding environmental themes in children's literature * How to teach writing to students (professional development) * Using technology to connect readers and authors virtually * Teaching using multi - genre / multi-modal writing (professional development) If you are interested in having S.R. Johannes visit, please email
[email protected] for detailed topics / programs and availabil
book festivals: * Writing teen fiction (YA) * Writing successful series and sequels * Writing suspense / thrillers * Creating strong female protagonists *
Creative Writing 101 * Writing Tough Topics in YA Publishing industry topics: writing conferences,
book fairs, book festivals: * Being a hybrid author (Traditional / indie) * Publishing Industry 101 * Working with an Agent / Getting an agent * Querying an agent * Indie Publishing Publishing industry topics: writing conferences, book fairs, book festivals: * Book Marketing - high level or in depth working sessions * Branding 101 * Social Media Management Topics for schools, libraries, childrens» book fairs, book clubs, literary events * «Make Your Mark» - motivational for teens * The publishing industry * A day in the life of an author * Creative writing 101 * Writing pageturners Topics for media center specialists, teachers, educational staff, librarians, literacy coordinators * Finding environmental themes in children's literature * How to teach writing to students (professional development) * Using technology to connect readers and authors virtually * Teaching using multi - genre / multi-modal writing (professional development) If you are interested in having S.R. Johannes visit, please email
[email protected] for detailed topics / programs and availabil
book fairs,
book festivals: * Being a hybrid author (Traditional / indie) * Publishing Industry 101 * Working with an Agent / Getting an agent * Querying an agent * Indie Publishing Publishing industry topics: writing conferences, book fairs, book festivals: * Book Marketing - high level or in depth working sessions * Branding 101 * Social Media Management Topics for schools, libraries, childrens» book fairs, book clubs, literary events * «Make Your Mark» - motivational for teens * The publishing industry * A day in the life of an author * Creative writing 101 * Writing pageturners Topics for media center specialists, teachers, educational staff, librarians, literacy coordinators * Finding environmental themes in children's literature * How to teach writing to students (professional development) * Using technology to connect readers and authors virtually * Teaching using multi - genre / multi-modal writing (professional development) If you are interested in having S.R. Johannes visit, please email
[email protected] for detailed topics / programs and availabil
book festivals: * Being a hybrid author (Traditional / indie) * Publishing Industry 101 * Working
with an Agent / Getting an agent * Querying an agent * Indie Publishing Publishing industry topics: writing conferences,
book fairs, book festivals: * Book Marketing - high level or in depth working sessions * Branding 101 * Social Media Management Topics for schools, libraries, childrens» book fairs, book clubs, literary events * «Make Your Mark» - motivational for teens * The publishing industry * A day in the life of an author * Creative writing 101 * Writing pageturners Topics for media center specialists, teachers, educational staff, librarians, literacy coordinators * Finding environmental themes in children's literature * How to teach writing to students (professional development) * Using technology to connect readers and authors virtually * Teaching using multi - genre / multi-modal writing (professional development) If you are interested in having S.R. Johannes visit, please email
[email protected] for detailed topics / programs and availabil
book fairs,
book festivals: * Book Marketing - high level or in depth working sessions * Branding 101 * Social Media Management Topics for schools, libraries, childrens» book fairs, book clubs, literary events * «Make Your Mark» - motivational for teens * The publishing industry * A day in the life of an author * Creative writing 101 * Writing pageturners Topics for media center specialists, teachers, educational staff, librarians, literacy coordinators * Finding environmental themes in children's literature * How to teach writing to students (professional development) * Using technology to connect readers and authors virtually * Teaching using multi - genre / multi-modal writing (professional development) If you are interested in having S.R. Johannes visit, please email
[email protected] for detailed topics / programs and availabil
book festivals: *
Book Marketing - high level or in depth working sessions * Branding 101 * Social Media Management Topics for schools, libraries, childrens» book fairs, book clubs, literary events * «Make Your Mark» - motivational for teens * The publishing industry * A day in the life of an author * Creative writing 101 * Writing pageturners Topics for media center specialists, teachers, educational staff, librarians, literacy coordinators * Finding environmental themes in children's literature * How to teach writing to students (professional development) * Using technology to connect readers and authors virtually * Teaching using multi - genre / multi-modal writing (professional development) If you are interested in having S.R. Johannes visit, please email
[email protected] for detailed topics / programs and availabil
Book Marketing - high level or in depth working sessions * Branding 101 * Social Media Management Topics for schools, libraries, childrens»
book fairs, book clubs, literary events * «Make Your Mark» - motivational for teens * The publishing industry * A day in the life of an author * Creative writing 101 * Writing pageturners Topics for media center specialists, teachers, educational staff, librarians, literacy coordinators * Finding environmental themes in children's literature * How to teach writing to students (professional development) * Using technology to connect readers and authors virtually * Teaching using multi - genre / multi-modal writing (professional development) If you are interested in having S.R. Johannes visit, please email
[email protected] for detailed topics / programs and availabil
book fairs,
book clubs, literary events * «Make Your Mark» - motivational for teens * The publishing industry * A day in the life of an author * Creative writing 101 * Writing pageturners Topics for media center specialists, teachers, educational staff, librarians, literacy coordinators * Finding environmental themes in children's literature * How to teach writing to students (professional development) * Using technology to connect readers and authors virtually * Teaching using multi - genre / multi-modal writing (professional development) If you are interested in having S.R. Johannes visit, please email
[email protected] for detailed topics / programs and availabil
book clubs, literary events * «Make Your Mark» - motivational for teens * The publishing industry * A day in the life of an author *
Creative writing 101 * Writing pageturners Topics for media center specialists, teachers, educational staff, librarians, literacy coordinators * Finding environmental themes in children's literature * How to teach writing to students (professional development) * Using technology to connect readers and authors virtually * Teaching using multi - genre / multi-modal writing (professional development) If you are interested in having S.R. Johannes visit, please email
[email protected] for detailed topics / programs and availability.