"Creativity points" refers to a concept where someone earns recognition or appreciation for being creative or coming up with imaginative ideas. It can be seen as a way of acknowledging and valuing someone's ability to think outside the box and bring new, original concepts or solutions to a topic or problem.
Full definition
Shunji
earns creativity points for sharing his thoughts in subtitled silent animation and for showing us his storyboards.
The disc
scores creativity points for its menus, two of which offer a rotation of character photos in addition to score - set clips montage.
The DVD still earns
packaging creativity points for cover artwork that resembles a Zodiac Killer mailing to the San Francisco Chronicle, complete with July 1969 postmark, handwriting, and a deliberate misspelling.
The menu earns
creativity points for its seamless loop of Ingemar lying sideways on the summer house bench while radio boxing and Mr. Fransson's hammering are heard.