The films will be produced by a cast
of popular YouTube
creators and stars, including Joey Graceffa (3.6 million subscribers), Joe Penna (2.8 million) and Sawyer Hartman (1.7 million), and will be distributed through the
creator's individual channels, with the potential for extended content deals, branded
entertainment, and wider distribution if the videos prove to be a hit.
The group
of inspirational judges includes Aaron Firestein and Raaja Nemani, co-founders
of BucketFeet which produces shoes designed by artists from around the world; Lance Rios, founder
of Hispanic communication platform Being Latino; Roberto Torres, Luis Montanez and Chris Findeisen,
creators of made - in - America apparel brand Black & Denim; Sulaiman Sanni and Ben Lamson,
creators of the crowd - funding website WeDidIt; and Marve Frazier, CEO
of premier destination website for African American
popular culture and
entertainment Bossip.com and Chief Creative Officer
of Moguldom Media Group.