Sentences with phrase «crowdfunding as a marketing tool»
Put in the work ahead of time and use crowdfunding as a marketing tool, that can also generate revenue and build your customer list.
https://www.inc.com/ Not exact matches
If you want to hedge your bets with your crowdfunding project, and you should, build a customer base first and then use a platform like Kickstarter as a marketing tool.
«Most brands are new to crowdfunding and they don't fully understand the potential that crowdfunding has as a market research, market validation tool and we really want to support that use case,» says Christian Busch, Indiegogo's senior vice president of marketing.