While consumer spending typically begins to decline at age 55, chief industry numbers
cruncher John Gibbons (petbusinessprofessor.com), observes that «pet spending
reaches its peak (at ages 55 - 64) as consumers focus on their «pet children.
«The ground movement is starting to
reach out to the general population and you're no longer labeled as a tree hugger or a granola
cruncher for caring about these issues,» Jones - Napier says.