You can swim
in one of the many gorgeous and unique
cenotes (naturally formed limestone sinkholes filled with freshwater that are unique to the Yucatan Peninsula)
in the area surrounding the town; explore one of the nearby ancient Mayan Ruins sites like those at Tulum, Coba or Chichen Itza; swim at the beautiful beaches; shop for authentic souvenirs and local handicrafts while supporting the local community; eat delicious food from a wide variety of
cuisines (including traditional Mexican and Yucatecan dishes); practice yoga and so much more.