I think lawyers that are really committed to advertising, things like building
custom audiences based on specific locations is going to become a much more important piece of the online marketing advertising game.
Facebook lets you create
custom audiences based on video views.
Here's how: Create
custom audiences based on factors like geographic and demographics.
Depending on the platform, you can upload a sizeable list of target accounts by email, or build
a custom audience based on traits such as:
Not exact matches
An epic feature that allows you to take an existing retargeting list and build a new
audience based on your
custom audience.
That looming tweak to the legal justification of Facebook's
Custom Audiences feature — a product which lets advertisers upload contact lists in a hashed form to find any matches among its own user -
base (so those people can be targeted with ads on Facebook's platform)-- also looks problematical.
Facebook campaigns are unique - unlike Google, campaigns can be targeted to specific types of consumers
based on demographics such as
custom audiences, income, home buyers, age, life events, etc..
This type of
audience was ideal for advertisers in Australia, France, Germany, the UK, the US, Japan, and Brazil who didn't have access to
Custom Audiences and desire to identify and reach the right people with the right message on Facebook,
based on their activity off of Facebook.
Custom Audiences are targeting lists
based on data owned by the advertiser.
With the advancement of lead nurturing, CRM
based retargeting, and
custom audience targeting, the value of customer emails continues to climb.
With first - hand research and content developed
based on in - depth reader relationships, Foodservice Equipment & Supplies delivers digital, print,
custom and face - to - face information that meets the needs of its
audience — the $ 8.3 billion equipment and supplies marketplace.
Game -
based custom e-learning can play a pivotal role in striking a balance with your
audience, to get the real value from the course, by providing the right amount of motivation and inspiration.
Taking your existing mailing list, importing it into Facebook, and creating an all new
custom audience to target
based on the interests of your current subscribers
«When an advertiser is the data controller (e.g. data file
custom audiences), they must ensure compliance with applicable law, including ensuring a relevant legal
basis (for example, consent, contractual necessity or legitimate interests),» Facebook writes here, in minimalist prose.
«The direct - response targeting options that are not affected by this change, such as pixel -
based retargeting,
Custom Audience lists, and lookalike
audiences, will continue to function well and drive performance for most advertisers,» Sahu believes.
You can go to Ads Manager on Facebook and Instagram and promote your post to a specific
audience, whether that's through a
custom audience that you've been building for years, an
audience of people who've triggered a pixel on your website, or an
audience based on demographics.