Instead, because Swirl has its own app and audience of users, it became a sort
of customer acquisition channel, letting Alex & Ani educate nearby Swirl users about its jewelry.
As referral marketing technology platform Extole writes on their blog, «a solid Refer - a-Friend program will lift all of your
non-viral customer acquisition channels and provide the foundation for sustainable, long - term growth from word of mouth.»
However, sales people who use social selling as their
primary customer acquisition channel are now getting the majority of their leads via well crafted and well timed messages via social media platforms such as LinkedIn.
That is why «the overall impact will be relatively small given the diversity
of customer acquisition channels and the reliance on non sensitive data which is largely already in compliance with GDPR standards in Europe,» Sandler wrote in the earlier note.
Using Data to Drive Outbound Sales Even for SMB SaaS companies focused on specific verticals, outbound sales can prove to be an effective
customer acquisition channel and growth lever.
Previously the domain was used by Coinbase as
a customer acquisition channel.