Sentences with phrase «customer focused market»

As a responsible, customer focused market leader, we strive to understand the insurance needs of the consumers and translate it into affordable products that deliver value for money.

Not exact matches

Unlike a business plan, a marketing plan focuses on winning and keeping customers; it's strategic and includes numbers, facts and objectives.

By focusing on airtight logistics and customer support and by creating campaigns targeting local consumers, the company was able to rapidly scale - up marketing and distribution around the world.

Businesses that adopt this outlook will realize that the roads leading to customer - centricity and ROI - focused marketing have fused into one.

Therefore, today's marketing efforts should focus on metrics like customer satisfaction, customer retention and employee engagement — efforts that often feel distant from ROI but are highly relevant from the standpoint of long - term performance.

Last month I was at IBM Amplify and the big focus there was the fleeing of the traditional four marketing P's (product place, price and promotion) and a migration toward the new one C: the customer.

And that begs the question: Can customer - centricity and ROI - focused marketing live together?

They justify their early focus on luxury goods by noting numerous high - end brands successfully expanded into the mass market by grabbing «customers hungry for a piece of the brands» cachet.»

Your startup's marketing team must be laser - focused on the most effective tactics and activities for engaging your prospects and customers alike.

From there, you can remodel your marketing strategy to become more focused on your customer's needs, thus creating more of an inbound marketing approach.

He identified this as a risk and decided to focus on marketing and finding more customers.

Startups that decide to focus on foreign markets often feel the need for a physical presence in the country, in part to understand the needs of their customers in that area.

By comparison, marketing research tools like focus groups can be expensive and may not target the right people, while market questionnaires or surveys generally do not give potential customers a chance to try the product.

The CEO quickly helped his two salespeople focus on new market opportunities among their retail customers and then went about hiring more salespeople.

In order to ensure maximum coverage to its customers, Apple has moved away from an early focus on exclusive deals with single operators in key markets to work with as many operators as possible.

So, the next time you're trying to market your service or product, look past what you offer and focus on the solution that your customer is really buying.

This feedback can help business owners find out if their products, stock, pricing, and placement are appealing to customers; measure the training and performance of frontline employees; learn if competitors do a better job at sales, service, marketing, and operations; identify if employees are following company procedures or compliance practices; and, increase focus on service and selling to help convert browsers to buyers, Warzynski explains.

Instead, focus on the deeper issues with your product or marketing strategy, starting with soliciting feedback from customers.

Focus your marketing efforts on emphasizing those things that make your business unique and customers should naturally follow.

Focus marketing on your most likely customers; e.g., don't run an ad in a community newspaper if only a small percentage of readers will buy.

With more opportunities to reach customers and prospects by mobile, companies can stay relevant by creating mobile - focused content marketing strategies.

To me, ABM is defined as a laser - focused approach to B2B marketing in which marketing and sales teams work together to target best - fit accounts and turn them into customers.

«Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly - defined audience — and, ultimately, to drive profitable customer action.»

The company markets its product as an «escape» from reality, and it really focuses on the customer experience, which encourages brand loyalty and growth.

Since Chen came aboard late last year, he's focused the company on its traditional customer base of business users and outsourced other functions so the company can pay less attention to the consumer market.

Much smaller than its American rivals, our airline has won fans, awards and market share by focusing on the customer experience and investing in its staff.

The lifetime value (LTV) of each new customer should be part of your sales and marketing strategies, determining where you choose to focus your efforts.

In today's customer - centric world of marketing, it's not enough to solely focus on what consumers need right now.

To keep up, let the sales team focus on the leads in front of you, and put your marketing efforts into foreseeing the future needs of your customers.

So much marketing activity focuses on talking about how great the brand is, and how wonderfully well it serves its customers and provides its services.

While marketing tactics are still important, focus on providing customers what they want — the best solution at a competitive price.

This focus on lifetime value has created both a big job market (according to a search on LinkedIn, more than 2,800 «customer success» - related job openings exist), as well as spawned a hot new product market.

Best Buy: The electronics retailer unrolled a Twitter - focused marketing and customer service strategy built around «Twelpforce,» a system the company created to allow thousands of employees across departments to receive and respond to customer queries via Twitter.

With this granular analysis, you'll begin to understand what resonates with your customers and be able to focus on creating marketing initiatives that attract more people like them.

That means you must focus on social media marketing, customer - based business models, experience - driven website layouts, interactive media and every other outlet your customers use.

The following top marketing trends for 2016 can help you be more customer focused and stay ahead of the competition, if your marketing strategy includes them in the proper proportions.

So as with all consumables, customer loyalty is perhaps the most valuable asset of all, and thus should be the focus of a marketing strategy.

As PayPal's Global Head of Social Media & Influencer Marketing, he is focused on defining the company's voice and creating stronger connections to customers through online communities.

We have focused on great value for customers from the beginning as a way to gain market share.

The aggressive approach to marketing and customer acquisition is not uncommon for startups, nor was the focus on vanity metrics to showcase the company's success.

Digital marketing is about driving a better customer experience, earning sales and retention by focusing on the importance of one - to - one marketing.

You should test your ad copy and other marketing via surveys, polls, informal focus groups conducted with a handful of your best customers, and direct attempts at selling face to face or to small groups brought together for that purpose, as well as split tests of headlines, offers, and prices via online and offline media.

«This new focus will inspire everything we do moving forward, from advertising and marketing to how we interact with customers in restaurants and on social media,» the company said in announcing what U.S. Chief Marketing Officer Deborah Wahl calls «a brand transformatiomarketing to how we interact with customers in restaurants and on social media,» the company said in announcing what U.S. Chief Marketing Officer Deborah Wahl calls «a brand transformatioMarketing Officer Deborah Wahl calls «a brand transformation.»

To help determine what a customer is willing to pay, you can conduct market surveys and focus groups.

He also informs that developing the MLP is done through structured, hands - on learning focussed on aspects such as reducing customer and market risk while launching the product, cross - border / Global networking and coaching with Silicon Valley mentors and coaches, and systematic learning about entrepreneurship and innovation while the idea is being nurtured and developed.

That's nonsense,» says Lynda Falkenstein, author of Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out.

Oza, a former Coca - Cola (ko) executive, has long touted an investment philosophy that focuses on foods and beverages made with natural ingredients that use savvy marketing techniques to win over customers.

To avoid offending your customers, test - market the name with focus groups or introduce a product line solely under the brand name, without including the parent company's name on packaging or in advertising.

Comcast won't have any big capital outlays to build some kind of new network and, by focusing on wooing existing customers, additional marketing and billing costs will be minimal, Feldman says.

While inbound marketing focuses primarily on the creation and promotion of quality content to drive customer traffic, outbound marketing is often associated with more traditional — some would even say dated — marketing tactics such as direct mail and cold - calling.