Not exact matches
Requiring
customers to manually renew every year creates
friction points for
customers to keep paying.
By going back to the basics and actually talking to every
customer ourselves, we identified some
friction points within the app, discovered features that were extremely useful to our user base and increase our secondary conversion rate, turning more leads into paying
customers.
He is driven by a vision, essential in the context of Software - as - a-Service, where hyper - growth is underpinned by a process where the initial transaction is only the beginning of a long term, low
friction, value based partnership that delights
customers at every touch
point.
«We know our
customers operate in a digital world and we are obsessive about embracing technology that helps remove the
friction points from our guests» travel experiences.
And they failed to appreciate that what they prided themselves on was also a
point of
friction with their
customer base.
Consumers demand quick and uncomplicated checkouts and any
point of
friction in the
customer experience needs to be addressed.
Requiring a
customer to interact with a working, charged and connected smartphone (with actual coverage or logged into a stores wifi) at a
point of sale introduces way to much
friction into the buying process, and risks the prospect of introducing cart abandonment into physical stores.